Get to Know Our
Leadership Team

Matthew Kim, the co-founder and CEO of SureCo, has charted an inspiring journey from an entry-level appointment setter to an Executive Leader. With 20 years of entrepreneurship under his belt, Matthew has an impressive record of building and exiting top-tier firms in health and tech, including a national TPA and Bayside Insurance - one of California's largest health insurance agencies. Matthew's leadership has catapulted SureCo into Inc. Magazine's top 250 fastest-growing private firms in America. With the strategic acquisition of tech companies Tembi Health and Hixme, he's transformed SureCo into a Customer Led Product company. His fervor for effecting positive change in American healthcare remains undiminished as he continues to pioneer SureCo's product practices.

Erik is SureCo's CFO & COO and works across all areas of company, supporting teams with strategic execution and management. He joined SureCo in 2020 and swiftly moved to acquire technology from Hixme, a tech company he co-founded. As Hixme's CFO, he raised Seed, Series A, and Series B venture capital rounds. Erik has 25+ years of experience at the cross section of healthcare and technology. His career began in investment banking, and he advised on corporate transactions for Cardinal Health, Tenet, USC University Hospital, and IAC Interactive, and more. He earned his degree in Business Economics and German from the University of California at Santa Barbara and achieved the Chartered Financial Analyst designation from the CFA Institute. 

Adam leads marketing at SureCo where he combines performance storytelling with a commitment to delivering effective health coverage solutions for working Americans. Before SureCo, he held marketing and revenue leadership roles at major corporations such as Time inc (Meredith Corp.), AOL, and Bridgewater Associates. He began his career as a journalist stationed globally with Al Jazeera and ABC News. Adam holds a BA in Literature from Tel Aviv University, and an MBA from Harvard Business School.  He resides in Los Angeles with his partner and their beloved yet high-maintenance dog, Nell.

Lindsey joined SureCo at the beginning of 2023 to lead the team’s content marketing efforts, where she spearheads everything from webinars to resource guides. With nearly 20 years of content creation under her belt, Lindsey’s superpower is her ability to translate complex subjects into digestible information. She’s passionate about increasing access to healthcare and was most recently the senior brand and content director for Minded, a VC-funded telepsychiatry startup. Prior to that, Lindsey held editorial leadership positions at Group Nine Media, Dailymail.com, and Glamour. She lives in Brooklyn, New York, with her husband, two kids, and a senior rescue dog.  

Elena joined SureCo in 2022 as Director of Clinical Operations with an objective to improve healthcare operations and lay the proper foundation for scaling SureCo’s telemedicine services. With a background in Acute Care and Surgical Nursing and Physician Practice Management, she brings wisdom and proficiency that bridges the gap often created when healthcare meets private business. Prior to joining SureCo, Elena served as Vice President of Operations for Pain Specialists of America, a private equity-backed management services organization, where she worked for over eight years to refine and scale clinical operations. Elena is proud to be a native Texan and lives near Austin with her husband, kids, and two dogs.

Lori joined SureCo in 2021 as Operations Manager of SureCo’s Enterprise division. Lori is responsible for ensuring all customers receive access to the widest selection of individual plans possible through our Enrollment Platform. She also facilitates all client funding and premium transactions. Lori has been in the health insurance area for over 30 years and spent 27 of them at Anthem, where she focused on the individual markets. She worked in both customer service and provider network contracting and was famous for saving customers money and improving processes. Lori loves her job and the people she helps even more.