ICHRA's Big Shot:

Introducing SureCo's
Chief Impact Officer
Robert Horry

7-Time NBA Champion Big Shot Bob rallies working Americans to demand more from their health insurance.

Fully Committed to Driving
Change in Healthcare

If you know me from my days in the NBA, you're undoubtedly asking yourself what a basketball player has to do with a health insurance platform. I get it, I'd be asking the same question. But healthcare is as much a part of my story as basketball.


When my oldest daughter, Ashlyn, was diagnosed with a rare genetic disorder, we spent years in and out of hospitals. She passed away at 17, but that time ignited a passion in me to advocate for change and ensure that every individual has access to quality healthcare, regardless of their background or circumstances.


This is a cause that's near and dear to me, and as SureCo's Chief Impact Officer, I’m glad I can honor Ashlyn’s memory by helping other families unlock the quality of care they deserve.
Read More

Fierce_Healthcare-1-1 "NBA champion Robert Horry draws on daughter's health struggles and joins ICHRA movement" by Noah Tong    Read the Full Article


Share Your Stories With
Me & the SureCo Team

I want to hear from you!

49% of employees have delayed medical care due to coverage concerns1. That needs to change—now. You can make a difference by sharing your experiences with high costs, denied claims, navigating complex coverage issues, and more. In my new role as Chief Impact Officer, I am collecting your stories and sharing them with employers, benefits consultants, and policymakers to ensure better health outcomes for everyone. 


1: 2024 State of Employee Health Benefits

How Has Health Insurance Failed You?

Your Stories and Courage Continue to Inspire Me

"We ate ramen noodles for months just to afford mom's care."

When I was young, my mother was rear-ended and fractured her hip. Her insurance covered basic treatment but didn't include any of chronic pain treatments, which cost over $20,000 out of pocket. We ate ramen noodles for months just to afford her care. I was 14 and just wanted her to get better. Thankfully, she's healthy now, and I've paid off her medical debt, but no one should have to endure that burden.

—Derek C. Charlotte, NC

"Slammed with out-of-pocket fees as doctors struggled to diagnose me."

In 2020, I fell ill and underwent countless tests and specialist assessments for almost a year. Despite the mounting bills, my medical team couldn't diagnose me. It's shocking my insurance kept charging for ineffective tests instead of ensuring my health. It feels like the system prioritizes billing over patient care, leaving me with massive debt.

—Tim V. Tampa, FL

"As a single mom, I struggled with medical bills and finally filed for bankruptcy."

At 6, my child was diagnosed with growth hormone deficiency, requiring daily shots and frequent specialist visits. Insurance didn't cover costs, leading to thousands in monthly expenses. As a single mother, I struggled with the bills and eventually filed for bankruptcy. Despite this, my efforts helped my child grow to 5'1" instead of 4'7". This showed me the urgent need for affordable healthcare for families.

—Leah W. Fresno, CA

"Health insurance is broken in this country. Americans should be able to find coverage that works for them and doesn't break the bank."