Change-Makers From the Start

SureCo’s mission dates back to 2009, the year Matthew Kim (CEO), Matt Christopherson (Co-Founder), and Marc Bablot (Founding Board Member) joined forces to address the skyrocketing costs of healthcare. For the next seven years, they helped individuals and small businesses capture significant savings with alternate health coverage solutions.

As the healthcare landscape evolved, the partners adapted. In 2016, they officially launched SureCo. Two years later, SureCo identified a massive opportunity for employers to leverage the individual health insurance market and provide quality, affordable care to working Americans. 

They bet big on the individual market and acquired technology and key officers from Hixme, an established leader in the space.  Thanks in large part to the lobbying efforts of those key officers, the regulations that allow for the Individual Coverage Health Reimbursement Arrangement (ICHRA) went into effect in 2020.

With this legislation in place and the most advanced platform on the market for accessing over 5,000 health plan options from 140+ carriers, SureCo has turned its attention to creating products and services for both enterprise customers and the business-to-consumer market.

We believe that custom health coverage ensures better healthcare—and that shouldn’t come at a higher price tag for anyone. That’s why we lobbied for regulatory changes that allow employers to tap into the individual market and offer an ICHRA. We then developed a streamlined Enrollment Platform that makes it easy for employees to find coverage that meets their specific needs from major carriers in their area. The new paradigm eliminates claims risk for employers, but our platform gives them the same pre-tax contribution model they’re used to. Through seamless integrations with HRIS and payroll systems, we ensure compliance, provide reporting, and relieve administrative burden. SureCo is the benefits solution that makes everyone happy.