Matthew Kim
Co-Founder & Chief Executive Officer
Matthew Kim, the co-founder and CEO of SureCo, has charted an inspiring journey from an entry-level appointment setter to an Executive Leader. With 20 years of entrepreneurship under his belt, Matthew has an impressive record of building and exiting top-tier firms in health and tech, including a national TPA and Bayside Insurance - one of California's largest health insurance agencies. Matthew's leadership has catapulted SureCo into Inc. Magazine's top 250 fastest-growing private firms in America. With the strategic acquisition of tech companies Tembi Health and Hixme, he's transformed SureCo into a Customer Led Product company. His fervor for effecting positive change in American healthcare remains undiminished as he continues to pioneer SureCo's product practices.
Matt Christopherson
Co-Founder
As an original SureCo founder, Matt Christopherson evangelizes our mission through high-profile partnerships. He previously served as the company’s Chief Revenue Officer, leading all sales acquisition and customer success initiatives across the organization. Matt, or MC as he’s commonly known, is an industry veteran with entrepreneurial experience launching, leading, and growing multiple companies. He is a serial entrepreneur who has owned three businesses, including an internet service provider sales company and a toner sales company, which is where he met founding partner, Matthew Kim. After leaving toner sales, he founded Bayside Insurance with Matthew, which evolved into the SureCo we know today.
Erik Wissig
Chief Operating & Financial Officer
Erik Wissig, COO and CFO of SureCo, is an ICHRA pioneer and innovator. In 2013, he co-founded Hixme, where he and his team created the country’s first group-to-individual health insurance model. They led the lobbying efforts that facilitated the current ICHRA regulations and built the technology to support it. Upon teaming up with SureCo in 2020, Erik quickly initiated and spearheaded the acquisition of Hixme and launched SureCo’s ICHRA business. Erik has 25+ years of experience at the intersection of healthcare and technology. He began his career in investment banking, where he advised both private and public companies on a variety of corporate transactions, including M&A and capital raising. He earned his degree in Business Economics and German from the University of California at Santa Barbara and achieved the Chartered Financial Analyst designation from the CFA Institute.
Robert Horry
Chief Impact Officer
Robert Horry is a 7-time NBA champion who played for the Houston Rockets, Phoenix Suns, Los Angeles Lakers, and San Antonio Spurs. Today, he is a sports commentator for the Los Angeles Lakers, and now the Chief Impact Officer for health insurance platform SureCo. Known for being reliable while under pressure, Horry earned the nickname “Big Shot Bob,” and at one time held the record for most 3-pointers ever during the NBA Finals. Driven to address a broken healthcare system after seeing the pitfalls of the insurance industry while dealing with health issues among family, friends, and colleagues, Horry works to help Americans find health insurance that they can rely on through SureCo.
Adam Pines
Chief Marketing & Growth Officer
Adam leads marketing and growth at SureCo where he oversees all marketing functions, while also deepening relationships with brokerages, carriers, and other partners to enhance our commitment to deliver effective health coverage solutions for working Americans. Before SureCo, he held marketing and revenue leadership roles at major corporations such as Time inc (Meredith Corp.), AOL, and Bridgewater Associates. He began his career as a journalist stationed globally with Al Jazeera and ABC News. Adam holds a BA in Literature from Tel Aviv University, and an MBA from Harvard Business School. He resides in Los Angeles with his partner and their beloved yet high-maintenance dog, Nell.
Adam Olson
Vice President of Business Development
Adam joined SureCo in 2021 to stand up what is now known as our Enrollment Platform. With an impressive background in both sales and marketing, he has worn many hats throughout his tenure at the company. In his current position as Vice President of Business Development, Adam continues to oversee the Enrollment Platform he helped build, as well as drive go-to-market functions and long-term strategy for all SureCo products. He is a hands-on leader with no qualms about rolling up his sleeves and doing the work alongside his teams. Before SureCo, Adam served as the Director of Marketing for one of the best fitness organizations on the planet, UFC Gym. He holds a Bachelor of Arts degree in Economics from the University of California, Riverside.
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Lindsey Unterberger
Vice President of Marketing
Lindsey joined SureCo at the beginning of 2023 to lead the team’s content marketing efforts, where she spearheads everything from webinars to resource guides. With nearly 20 years of content creation under her belt, Lindsey’s superpower is her ability to translate complex subjects into digestible information. She’s passionate about increasing access to healthcare and was most recently the senior brand and content director for Minded, a VC-funded telepsychiatry startup. Prior to that, Lindsey held editorial leadership positions at Group Nine Media, Dailymail.com, and Glamour. She lives in Brooklyn, New York, with her husband, two kids, and a senior rescue dog.
Pete Mannix
Chief Product & Technology Officer
Pete joined SureCo in 2024 to lead the teams building and maintaining SureCo's products. With over 30 years of experience building products for startups and multinational companies like Meta and Groupon, Pete has served in multiple executive and senior leadership roles. He also founded and grew his own company through profitability and acquisition. Pete was drawn to SureCo by the opportunity to improve healthcare, and his work focuses on realizing SureCo's mission by nurturing a deep connection between product and engineering teams. Pete currently lives in Chicago, though he has a habit of traveling where the seasons dictate.
Jennifer Ross
Vice President of Operations
As Vice President of Operations at SureCo, Jennifer excels in fostering open communication across teams. With over 25 years of experience in software development, healthcare, and the non-profit sector, she adeptly leads SureCo's operations and customer service. A California State University, Fullerton graduate, Jennifer collaborates with HR departments to ensure smooth transitions from traditional group coverage to individual plans. Her expertise in ICHRA solutions and focus on communication and employee education enhance SureCo's healthcare offerings. Jennifer and her husband live in sunny Southern California with their two rescue dogs and frequently visit their daughter in College Station to support the Texas A&M Aggies. Gig 'em!
Chris Poucher
National Sales Director
As SureCo’s National Sales Director, Chris is responsible for driving new business with a focus on fostering strong broker and consultant relationships. Known for his straightforward approach, Chris is dedicated to helping businesses provide affordable, high-quality health insurance. His commitment to transparency and knowledge of employee benefits have established him as a trusted leader within his team and a valued partner in the broker community. Before joining SureCo in 2023, Chris served as the Director of Sales at Paylocity, where he played a pivotal role in providing mid-market businesses with innovative payroll software. He currently lives in Florida with his two sons, dogs, and a pot-belly pig named Bob.
John Jenkins
Head of Compliance
John is an experienced compliance professional who joined SureCo in 2022. Prior to SureCo, John worked for Association Member Benefits Advisors where he honed his risk management and corporate governance skills for a national insurance agency and third-party administrator. From 2010-2019, John was the Chief Compliance Officer for Boon Investment Group, a corporate registered investment advisor with over $350 million in pension assets under management. While there, he implemented solutions to compliance complexities surrounding the ACA. John lives in Austin with his wife, three kids, and their dog, Mojo.
Lori Infuhr
Operations Manager
Lori joined SureCo in 2021 as Operations Manager of SureCo’s Enterprise division. Lori is responsible for ensuring all customers receive access to the widest selection of individual plans possible through our Enrollment Platform. She also facilitates all client funding and premium transactions. Lori has been in the health insurance area for over 30 years and spent 27 of them at Anthem, where she focused on the individual markets. She worked in both customer service and provider network contracting and was famous for saving customers money and improving processes. Lori loves her job and the people she helps even more.
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