International Women’s Day 2021


SureCo celebrated the day with a company-wide meeting

2020 and 2021 brought positive growth and achievements from women. The United States elected our first woman as Vice President, women were referees in the Super Bowl, and many more firsts are on the horizon. This year on International Women’s Day, we had a lot to celebrate and recognize. Not only does this day celebrate women’s achievements, but it also aims to increase the visibility of women, raise awareness about bias, and act on equality movements.  

On Monday, SureCo employees wore purple in honor of IWD. As the official color of the day, purple symbolizes justice and dignity. SureCo’s Chief People Officer, Amy Bast, led our employees in a discussion about women’s leadership and inclusivity in the workplace. The conversation involved multiple woman leaders in our company who told stories about their professional journeys and influences.  

As an executive team member, Amy is a prominent and inspiring leader at SureCo. As part of our celebration of IWD, Amy shared some of her experiences from her professional career. She also provided advice and encouragement for young professionals.  


Tell us a little bit about your journey to SureCo.   

My career has brought me to work throughout the country in numerous industries and for companies of various sizes. I have been fortunate to work for a high-end retailer, higher education institutions, small to large tech companies, and large video gaming companies. I worked for a Fintech start-up that was being absorbed by its main financial investor when I connected to Erik Wissig, SureCo’s COO. We had a great conversation about SureCo, and it led me to this position. I am excited to help be a part of the journey we are on.  


What inspired you to pursue a career in Human Resources?   

My career, specifically in Human Resources, just naturally transpired. I have always been a business person, but I always gravitated to directing the people side of things. I view a business as a puzzle, and humans are these amazing, unique pieces that need to be put together to make it successful. Every experience is so different, and I believe that’s why I love what I do. 


Tell us about a challenge or obstacle you faced that helped you grow professionally.    

That’s a tough question because all the events in my life, challenging and positive, helped shape my career. Life is full of challenges or “gifts of learning,” as I like to call them, and it’s how you work through these experiences that shape you. One of the key steps I try to do is stay objective, remove the emotion out of the situation, and try to understand all sides. Honestly, that can be hard and vulnerable to do. After all, that’s what makes us human. But if you can do that and look at things objectively, you may be surprised at what you can take away and learn from situations. 


Do you have any advice to share with young female professionals?    

Throughout my years, I have collected some valuable advice that I wrote down and keep wherever I go. 

  • Be yourself. Your journey is your journey. 
  • Be resilient. When things go wrong, and they will, dust yourself off, learn from it and move on. 
  • Learn to accept feedback and how to filter it, so it’s productive for you but not personal. 
  • Be solution and action-oriented. There is nothing better for your resume than results. 
  • Be open to opportunities. Growth and comfort never co-exist. 
  • Surround yourself with supportive people. Those who believe in you celebrate your successes and aren’t afraid to be honest with you. 


What qualities make a successful leader?  

That’s a question that I could talk about all day. Everyone always wants to know how they can be a great leader and honestly, from my experience, these always stand true: 

  • Have self-awareness and High EQ – Emotional Intelligence. Take action to learn and grow continually. 
  • Show respect, care, and empathy to those on your team. 
  • Push those around you to be the best they can be. 
  • Encourage a strategic mindset and action. 
  • Be ethical; there’s something to be said about honesty, transparency, and authenticity. Take responsibility for mistakes and hold others accountable when needed. 
  • Have a clear vision and take decisive action. 


Thank you, Amy, for sharing your experience and advice! We are proud to have you as a leader at SureCo. To read more about International Women’s Day and how you can impact and create change year-round, check out the official website of the day here.

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